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From To
Total Leads
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All sources combined
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Spam filtered
Junk submissions blocked before they reached you. Not included in the total count.
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Missed calls
Unanswered calls that could have been leads. Not included in the total count.
Leads Over Time
Cumulative leads by source
Google Ads Leads
Paid
Form Submissions —
Phone Calls —
Conversions —
Website Organic Leads
SEO
Form Submissions —
Phone Calls —
Website Total —
Google Business Leads
GBP
Form Submissions —
Phone Calls —
GBP Total —
ROI Calculator
Adjust variables to project return on marketing investment
Avg Job Value $2,000
Close Rate 40%
Monthly Management Fee $1,000
Ad Spend (reported) —
Potential Revenue —
Total Leads This Period —
Total Quote Value —
Potential ROI —
 
Form Leads
Website form submissions classified as valid
Pull data to load leads.
WEBSITE LEADS
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This period
NOTES
Search Console data reflects the selected date range. Position is an average of where your site appeared across all impressions.
CLICKS
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Organic search clicks
IMPRESSIONS
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Search result appearances
AVG CTR
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Click-through rate
AVG POSITION
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Average ranking position
Top Organic Queries
What people search to find this site
Query Clicks Impressions CTR
Pull data to load queries.
TOTAL GBP LEADS
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Phone calls + form submissions
PHONE CALLS
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Call button clicks
WEBSITE CLICKS
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Profile → site
DIRECTION REQUESTS
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Apple / Google Maps
TOTAL INTERACTIONS
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Calls + clicks + directions
NEW REVIEWS
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this month
FORM LEADS
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GBP form submissions
Daily Activity
Interactions by day over the selected month
Calls Website Clicks Directions
AD SPEND
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This period
CLICKS
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Paid search clicks
CONVERSIONS
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Total leads from ads
CONVERSION RATE
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Conversions ÷ clicks
ADS LEADS (PERIOD)
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Running tally
FORM LEADS
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From ad form fills
PHONE CALL LEADS
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From ad call extensions
Daily Performance
Clicks vs leads across the selected month
Clicks Leads
Google Ads ROI
Project return on ad spend
Avg Job Value $2,000
Close Rate on Ad Leads 34%
Ad Spend —
Ad Leads —
Total Ad Leads —
Ad Spend —
Projected Revenue from Ads —
ROAS —
 
WEBSITE FORM LEADS
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This month
Every valid website form submission for the selected period — organic, Google Business, and Google Ads landing pages. Filter below to isolate a single source.
Lead Locations
Geocoded from website form addresses — zoom + drag to explore
Clients Active
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Logged in within window
Clients Quiet
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No login in 30+ days
Client Logins
Cloudflare Access authentication events for the reports portal
Client Account Logins Last login Days ago Status
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Recent Logins
Most recent authentication events, newest first
WhenClientAccountLocationResult
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